hyperadapt
Information Design, 2019
a shoe that deserves an infographic
Released on February 17, 2019, Nike’s HyperAdapt sneaker revolutionized footwear with its auto-lacing, “smart-shoe” features. The shoes have the ability to detect the wearers blood pressure, and loosen or tighten the laces for prime comfort.
There’s the sleek design of the sneaker, the exciting new research behind the technology, and the remarkable statistics gathered… the challenge was formatting it all in a way that fully captured the HyperAdapt.
design choices
Nike’s branding is apparent here, and some bolder typefaces were introduced to match the vibe of the sneaker. The HyperAdapt is at an angle, like it is when a basketball player takes a jump shot.
