crep protect
Advertising, Editorial Design, 2020
using dirty shoes as a call to action
Crep Protect is a sneaker cleaner that uses nanotechnology to create an invisible protective barrier that prevents shoes from getting ruined.
Clean? The first thing I thought to do was get messy. My goal was to trigger my target audience. A sneaker-head would see these images and be intrigued, confused and maybe even feel light-headed.
copywriting choices
Since the imagery could be- let’s say… disturbing, to some viewers, the headline reassures them that Crep Protect is to the rescue.
