kith

Advertising, Editorial Design, 2020

 

showcasing Kith’s Winter 2021 clothing line

 

Kith is a multifunctional lifestyle brand for men, women and kids. They seek to shift the current landscape of fashion, while operating under a personal philosophy of giving the consumer more than what they pay for.

Kith’s Creative Director, Ronnie Fieg, stated “the foundation of this collection is set by a wide range of layered and pieced together heavyweight fabrics”. I was inspired by this theme and got literal with it by cutting out and collaging pieces together.

 

design choices

A big, bold logo attracts the target audience and the staggered imagery creates motion.

Previous
Previous

act + acre

Next
Next

organic india tea